the irresistible fleet of bicycles

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so(/e)wing hemp in Kentucky

“In the end there is more than just fiber that tears and fades when you use cheap goods to hold things together.”

Harvesting Liberty, about Michael Lewis (of Growing Warriors) and Rebecca Burgess (of Fibershed), who have received a grant from Patagonia to support their incredible budding hemp projects in Kentucky. Like most videos we’ve been posting here these days, this one is liable to make you cry.

Growing Warriors is a Kentucky-based farming program designed to train, assist, and equip military veterans with the skills, tools and supplies needed to grow organic produce for their families and communities. Fibershed develops regenerative textile systems that are based on carbon farming, regional manufacturing, and public education.

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packaged foods with a mission— now there’s a supply chain trend we’d like to see deepen

Imagine if all the young farmers who scale up their pop corn, millet, broom corn, chestnuts or filbert crops could find a buyer that adds value, champions our diversity, and guarantees a great price…
Yes, I think this can happen!

Patagonia Provisions Buffalo Jerky

Ventura-based Patagonia, a brand best known for its outdoor apparel, is getting into the buffalo jerky business, the company announced Tuesday. And thanks to its partnership with a sustainably minded South Dakota meat company, when you snack on a little bit of buffalo you’re helping save where those buffalo roam.

The new foodstuff is the result of partnership between Patagonia’s wholly owned Sausalito-based Patagonia Provisions subsidiary and Wild Idea Buffalo, a meat purveyor that, by partnering with ranchers raising sustainable herds of bison across a swath of South Dakota, is helping to restore and preserve some 100,000 acres of grasslands.

To read more, click HERE!

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letters from young farmers: dearest Patagonia

Dear Patagonia and Kim,

I’m writing to request Patagonia reflective tape for use in a bicycle based action to take place in San Francisco during Slow Food Nation and the critical mass.

The reflective tape will be used to sew onto bike-flags which poke into the air behind the back wheel of a bike. The reflective ribbon is for higher visibility.

The flags are silkscreened with silver ink, and are pretty cool. We’ll continue using them, and selling them for many months to come, even after the initial event.

The bike-based spectacle is a part of the media strategy to advertise a new campaign we’ve launched called “SERVE YOUR COUNTRY FOOD!” its a web based database of young farmers mapped across the country with artistic visuals by Brooke Budner.

Who is doing this?  The Greenhorns!

We are a small volunteer driven organization whose mission is to promote, support and recruit young farmers in America. We do this through mentorship, material support, media promotion, networking and primarily through a documentary called The Greenhorns.

Our website is

The new website is

Our purpose is to help more ambitious, optimistic and considerate young people to make the connection with the soil a daily event, and to bravely choose the career of farming, and the practice of sustainable stewardship.

Thank you, Patagonia, for making the clothes that many of us young farmers wear. Thank you for your commitment to organic cotton. Thank you for your continuing advocacy for direct action, conservation, and  ethical production of awesome gear.

We are huge fans, and deeply grateful for this donation.

We’ll credit you in the write up.


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