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the four horsemen of the good food movement

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If you love something, every now and then you should take a step back and think about how that thing could be destroyed. Or as Mike Lee puts it in a well-thought out article for Food+Tech Connect:

A great way to understand how to strengthen something is to think about how you might destroy it. It’s a thought experiment that can jolt the mind into thinking ruthlessly about where your weaknesses are, so you can shore them up. It’s an exercise the Good Food Movement should try to protect the gains we’ve made.

He then goes on to describe the “Four Horsemen of the Good Food Movement.” Just as the Bible’s Four Horsemen will bring on an apocalypse, Mike points to four attributes that could send the Good Food Movement into a death spiral: Apathy, Consolidation, False Truths, and Elitism.

So go ahead: click HERE to poke holes in what you hold dear, all in the name of making it stronger!

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