the irresistible fleet of bicycles

before you throw rocks, read this book

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To many activists in the Bay Area and other cities in the US, “tech” has become a dirty word. It can feel like large tech companies are steamrolling through cities and neighborhoods, destroying traditional jobs, ushering in gentrification, raising rents, and obliviously pushing the little guy around.

As a result, there’s been justifiable anger, protests, and blow back against these companies. In his book, Throwing Rocks at the Google Bus, Douglas Rushkoff suggests a more measured approach. Yes, these tech companies have done wrong, but Rushkoff believes the digital economy doesn’t have to be all bad:

This isn’t the fault of digital technology at all, but the way we are deploying it: instead of building the distributed digital economy these new networks could foster, we are doubling down on the industrial age mandate for growth above all. As Rushkoff shows, this is more the legacy of early corporatism and central currency than a feature of digital technology. In his words, “we are running a 21st century digital economy on a 13th Century printing-press era operating system.”

Protest however you see fit, but give this thoughtful book a read to expand the discussion and hear another point of view. You can buy it HERE or head on over to your local library to find a copy.

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