“Does Food Tech Help Farmers?,”was the central question of a Civil Eats article from last week. Reporter Dave Holt spoke to several small scale CSA and market farmers about their experience with the recent glut of internet startups– from Farmdingo to Good Eggs– asking mainly if e-commerce was good for business. Some farmers said yes, some said no. Most indicated that regardless of the relative benefits and costs of partnering with online distribution companies, doing so is becoming increasingly necessary. In the words of one farmer interviewed, “If you can’t beat them, join them.”
But the farmers say they were disappointed, when, after being Farmigo’s loyal customer for several years, the company (backed by $26 million in funding) “came into the market we’ve developed over the past 25 years and started competing with us.”
We’d love to hear what you think. Let us know in the comments section if you use or have used an e-commerce platform for marketing and how it worked for you!