Imagine if all the young farmers who scale up their pop corn, millet, broom corn, chestnuts or filbert crops could find a buyer that adds value, champions our diversity, and guarantees a great price…
Yes, I think this can happen!
Ventura-based Patagonia, a brand best known for its outdoor apparel, is getting into the buffalo jerky business, the company announced Tuesday. And thanks to its partnership with a sustainably minded South Dakota meat company, when you snack on a little bit of buffalo you’re helping save where those buffalo roam.
The new foodstuff is the result of partnership between Patagonia’s wholly owned Sausalito-based Patagonia Provisions subsidiary and Wild Idea Buffalo, a meat purveyor that, by partnering with ranchers raising sustainable herds of bison across a swath of South Dakota, is helping to restore and preserve some 100,000 acres of grasslands.
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