Prop 37 Defeat Reveals a “Food Movement” that Is Still Half Baked
by Jason Mark – November 8, 2012
Good food partisans have much work to do to build a movement infrastructure
A scant three weeks before election day, Michael Pollan, writing in the New York Times Magazine, opined that the vote on California Proposition 37 would best a test of “whether there is a ‘food movement’ in America worthy of the name — that is, an organized force in our politics capable of demanding change in the food system.” On Tuesday, California voters rejected Prop 37, which would have required labeling of processed foods containing genetically modified organisms, 53 to 47 percent. In the wake of the ballot box defeat, good food partisans have been scrambling to put the best spin possible on the situation and play up the Right to Know campaign’s many (genuine) accomplishments. But I think a bit of honesty and self-criticism is called for. Let’s be real: If Prop 37 was a test of the strength for the so-called food movement, then the movement mostly failed.