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Sexy farm video parody could be positive for animal agriculture
By Rita Jane Gabbett, June 27, 2012

The Peterson Farm Bros. have created a YouTube parody of the rapper group LMFAO’s “Sexy And I Know It” song called “I’m Farming And I Grow It” that has gone viral and could become a positive voice for animal agriculture.

This is not the first video the Peterson brothers — who work with their father on their Assaria, Kan.-based family owned farm Peterson Farm and Livestock — have produced. Among earlier ones are “Feeding Cattle on a Kansas Livestock Farm” and “Wheat Harvest on a Real Family Farm” which were shot with voiceover narration. The new video, however, is their first attempt at a music video parody and has eclipsed their earlier efforts in popularity.       

The video was posted on Monday and by Wednesday afternoon had already captured more than 250,000 views. The images in the video include shots of grain farming and cattle ranching set to a reworded version of the popular song.

Featured in the video are brothers Greg (21), Nathan (18) and Kendal (15). The project was spearheaded by Greg, who is a senior at Kansas State University. Nathan will be a freshman there this fall, Greg told Meatingplace. Their sister Laura (11) also helped film it.

Greg said they filmed the video over a three-week period with video and audio equipment he already owned. “We just filmed a little bit every day after we got off work and on Sunday afternoons,” he said.

Asked how much it cost to make the video, he said, “I don’t think it cost us any money.” He added, however, that they haven’t gotten a lot of work done on the farm since the video went viral. “It’s been more work dealing with the exposure than making the video,” he said, though he is not complaining.

This will probably not be their last video, but there won’t be another one right away. “We’re going to let this one run its course before we start working on another one. We are pretty overwhelmed right now.” He added that the videos “are not about us, they are about agriculture.”

Meanwhile, members of the larger agriculture community can already see positive implications for the industry.

“This is what a true grassroots effort can do and how positive it can be to the image of agriculture and the importance of producing food,” said Steve Kopperud, executive vice president, Policy Directions and founder and first president of the Animal Agriculture Alliance. “This is the kind of thing we can do so much more of — on a shoestring — using the power of social media.”

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